Globalization of Impact in Society Essay Example for Free

Globalization of Impact in Society Essay The technique and fundamentals used within different parts of the world vary significantly, for modern values prevail. The vastness of globalization has impacted a majority of nations across the world. One way of looking at Globalization through the advantages and disadvantages of its nature is to overlook society’s changes from generation to generation. The complexities of convergence through trade and social processes establish a variety of commodities between cultures. In part of sharing heritages of different cultures the experience of new found goods in intellect and materialistic sources take our interest in influencing positive or negative reactions. W. J. Perry a cultural anthropologist leader wrote a Journal over culture. In the journal he talks about the diversity among cultures and the meaning behind civilizations. He states, â€Å"that various peoples, in different parts of the earth, had, independently of one another, elaborated the fundamentals of arts and crafts† (Perry 105). He describes an interesting point specifying of how the process of these experiences occur, â€Å"independently†. The exposure to foreign cultural goods frequently brings about changes in local cultures, values, and traditions. For instance, local farmers who have traditionally earned a living by working their small plots of family-owned land and selling their goods locally may find reason to be concerned by globalization because new availability of foreign foods in a market- often at cheaper prices- can displace local farmers. Such causes make local residents to hate some variations of globalization. Lieber and Weisberg in â€Å"Globalization, Culture, and Identities in Crisis† give an example of why some hate globalization. â€Å"Others, however, have treated globalization of culture as an evil because of their fears of the pervasive power and duplicity of multinational corporations or international institutions such as the International Monetary Fund (IMF) (Globalization Crisis, Lieber, Weisberg). On the other hand, there are others whom appreciate the resources that globalization brings from foreign places because there is a sympathetic relation to the arts and crafts available and produced by someone who is thousands of miles away for their unique work in particular subjects, like sculptures, food, clothing, books, jewelry, music, and so much more. Lieber and Weisberg also provide an example of the good side of globalization. â€Å"One observer has asserted that, ‘†¦globalization promotes integration and the removal not only of cultural barriers but many of the negative dimensions of culture. Globalization is a vital step toward both a more stable world and better lives for the people within it’† (Globalization Crisis, Lieber, Weisberg). This is a good point because for some regions in part of the world there are some cultures where such kind of integration can improve or further an interest towards one’s well being; for all human beings share a common notion of intellect. A great revolution occurred through technology, The Information Revolution. Many fundamentalist challenge their skills in competing with this new stream of information such as the computer systems, Ethernet, music, movies, and advertising media. This has created a new movement for individuals not only to work within the field and have a source of income and opportunity to grow in the ambition one seeks but it opens a far more modern aspect of enabling a growing culture all over the world. Since technology and computer systems are relevant in many places around the world today this challenges a new generation with new resources to obtain and fit-in as a means of their culture something that did not exist generations before. It allows for prosperity, however, in some areas there still exists a culture that decide to not be influenced by other cultures instead they are enduring a traditional way of living a society that has carried on from generation to generation without technological growth, they are contemporary hunter-gatherer peoples who, after contact with other societies, continue their ways of life with very little external influence. The nature of the hunter-gatherer persisted in technological techniques to specialize in the domain of survival, using techniques that enable men to use resources in creative measures. As Perry states as well in his journal Tradition, talking about hunter gatherer societies; â€Å"Who still persist in outlying parts of the world† (Perry 106). The level of advancement of a civilization is often measured by its progress in agriculture, trade, performance and abilities of oneself/occupation, and ranking within community distinguish the natural rights of oneself. There is a theory called â€Å"Tabula rasa,† that individuals are born without built-in mental content and that their knowledge comes from ones experience and perception† (Locke, John). Locke’s ability to understand this quality of human intellect is very profound. Tradition is an inherited, established, or customary pattern of thought, action, or behavior with cultural continuity in social attitudes, customs, and institutions. Characterizing an individual towards a manner, method, or style such as in America the way of living is much different especially during the midcentury where access to safe, inexpensive electricity was available and made at times simple. Having toasters to house lights to refrigeration, the effects were significant for many Americans. However, not all people benefited from the technological advances that America was attaining. In India and Latin America people did not have the ease access to electricity or technological equipment for the resources a typical American home would have such as the toaster or refrigerator (Jetsetcitizen). The differences between the resources available for a particular society measure considerably in the lack of or more of such customs. Michael Kaye in his journal Tradition condenses the means of this difference very well.

Corporate Policy of Starbucks Coffee

Corporate Policy of Starbucks Coffee Starbucks Corporation is a multinational corporation based in the United States and is the most famous and largest coffeehouse company in the world. It boasts of 15,000 stores in 45 countries. Starbucks specializes in coffee in all its forms: brewed, espresso, served hot or cold along with other related snacks and raw coffee beans. This conglomerate started in 1985 as a coffee bean roaster and retailer in Seattle, Washington where it still holds its corporate offices. From the 1900s up to now, a new store is opened every day. As of the last quarter of 2007, Starbucks owns 8,505 stores around the world, and 6,500 stores are franchised. As of last quarter of 2007, Starbucks reported a gross profit of $1.5 billion and a net income of $208 million. According to the financial report for Starbucks that is published in the web, Revenue and earnings have grown at roughly 25% annually for the past five years, and should continue at an above-average rate given Starbucks competitive position an d already proven record. Management is expecting 18% top-line annual growth and 20-22% in the bottom-line for the next several years. Domestic same-store sales have been stabilizing at around 4%, with transactions accounting for 1%. Internationally, same-store sales increased 7% for Q3 driven by 5% transaction growth. International comparable sales growth has been north of 5% every quarter. It would be wise to invest in shares of stock for Starbucks since it can be seen in their financial statements that since they have expanded their operations, there is a steady increase of revenues and profits. Starbucks have produced a more than average sales and earnings growth in the past years. The companys very impressive earnings growth projections are a good indicator to go ahead and invest. Starbucks still focuses on their expansion ventures across the United States and abroad in the companys owned stores and the franchises. Majority if not all exhibited a solid financial performance. The increase of revenue is caused by the opening of more and more stores across the globe to accomplish its vision to establish the most respected brand in coffeehouses. With 1,288 new stores in 2007 and a planned 2,400 more in the next months, revenues and sales would surely shoot up higher. According to the Starbucks Quarterly Report (Mary 2007), Global comparable store sales for Company-operated markets increased by 4% for the 13-week period ended April 1, 2007, and increased 5% over the first half of fiscal 2007. Comparable store sales growth for fiscal 2007 is expected to be in the target range of 3% to 7%. The Company purchased a 90% stake in its previously-licensed operations in Beijing and Tianjin, China. Starbucks in the United Kingdom It was in May 1998 that Starbucks gained foothold in the coffee shop market in Europe by acquiring 65 Seattle Coffee Company establishment in the United Kingdom. Starbucks and Seattle Coffee shared the same culture that centers on the desire to customize coffee. Moreover, they also have almost the same company values of respecting people and the environment. In the UK, the Starbucks store designs and ambiences are meant to be cozy and intimate, at the same giving its coffee drinkers a personal area to stay anytime. Tables, chairs, sofas, armchairs, and stools are specifically designed to make every customer feel important. Anyone who wants serenity apart from the home and solace after the chaos of office work can relax and stay deep in a book or magazine. Some even bring their work along and meet friends and prospects in Starbucks stores. Exclusive Starbucks music is made available in all its coffee shops around the  world. In the UK, the head office and support center of Starbucks is located in Chiswick in South West London. Starbucks Losing in the United Kingdom Costa Coffee is giving Starbucks a hard time in the UK. According to financial sources,  £10 million have been lost by Starbucks since 2009. The figure show a loss before taxes of over  £9 million for one year in the middle of this year compared to only  £2 million in 2009. This poor performance emphasizes the concerns of CEO Howard Schultz last year when he made an evaluation of the UK economy. He himself gave the reason for the companys bad financial showing in the UK: unemployment, mortgage crisis, and low consumer confidence. Value Chain Starbucks is synonymous to coffee. They are present in 41 countries except in Africa. Its mission statement: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. Starbucks created a niche in the coffee culture. It has penetrated markets that are not coffee connoisseurs. Schultz envisioned coffee consciousness in his customers hoping that coffee drinkers would take coffee seriously as wine connoisseurs take fine wine. It developed unique coffee taste experiences through coffee blend concept which traditionally is a method done to mask off flavors contributed by mediocre to atrocious beans and to save money. The coffee brand which has penetrated the world sans few places, aimed to deliver high quality and consistent products to keep customers. To achieve this consistency, Starbucks entry to other markets was in the form  of licensing its brand and the technology it has developed through the years. This encompasses all areas in the operation of a coffee shop. Several international coffee shops like Brazilian Coffee Shops, House of Coffees, Seattle Coffee Shops have penetrated many countries through franchising. However, Starbucks opted to licensing agreements for store locations in areas where it did not have the capacity to put up its own outlets. This is handled by Starbucks Coffee International (SCI). It has opened stores in Japan, Singapore, Philippines, South Korea and Taiwan. It has opened its market also in Europe. Starbucks has yet to launch its coffee bars in an African country. Starbucks has become a byword in the global business. It has become an epitome of a corporation that has reached its zenith in corporate and service endeavors. Franchising styles and its marketing strategies merit the following of many other companies. It is sufficed to say that Starbucks has become one best examples of a corporation that has not only brewed up the world but created a good aroma for other businesses to emulate. Mission-Vision Statements In 1998, Starbucks announced its vision: 2000 stores in the year 2000. Its mission is to inspire and nurture the human spirit one person, one cup, and one neighborhood at a time. Its mission statement: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. According to the financial report for Starbucks that is published in the web, there is a significant increase in the revenue and earnings in the last five years of up to 25%. A prediction by economic analysts that this trend will continue at an advantageous rate if the competitive position of the company stays  at par. It would be wise to invest in shares of stock for Starbucks since it can be seen in their financial statements that since they have expanded their operations, there is a steady increase of revenues and profits. Starbucks have produced a more than average sales and earnings growth in the past years. The companys very impressive ea rnings growth projections are a good indicator to go ahead and invest. Starbucks still focuses on their expansion ventures across the globe in the companys owned stores and the franchises. Majority if not all exhibited a solid financial performance (Michelli, 2007). Business Strategy The technology that Starbucks packaged includes real estate, store design, store planning and construction, product line, store ambiance, building a top management team, employee training, product supply, coffee roasting and its marketing strategies. It is called Starbuck System. All supplies will come from suppliers approved by Starbucks. These ensure control in all areas of the operation. Starbucks is an established business and its success in the domestic and global market can be derived from the socially responsible movement that they promote in their corporate behaviors. Business ethics has always been an integral part of Starbucks as management base their principles on the internal stakeholder issues like product quality, customer satisfaction, employee wages and benefits, and local community and environmental responsibilities. The leadership of Starbucks sees to it that all these responsibilities toward their internal stakeholders are taken care of since they are largely responsible for what Starbucks has achieved today. The internal stakeholders of Starbucks has created a collaboration that work closely with the  executives and business units to fully incorporate the companys values into developing and implementing its positions on key legislative and public policy issues.   Furthermore, it develops and maintains an extensive network of internal contact s (senior management, legal, marketing, category, QA, RD, regulatory, strategy and others) to align strategy, issues and business impact.   Among internal stakeholders, Starbucks sees to it that there is a uniform code of conduct to be followed in all its stores around the world. This is to make sure that the mission-vision of the company is upheld at all times. Internal stakeholders treat each other with professionalism as guided by these uniform codes of conduct. SWOT Analysis Strengths of Starbucks lies on their unique and chef-inspired menu and their market position which is remains in the top five, according to surveys. Unlike other big corporations and franchises, Starbucks has an enormous advertising budget that drives the business. Their comprehensive, award-winning training programs provide franchises and employees with the specific tools and skills that can be used for success in the competitive food industry. Weaknesses of Starbucks lie on some bad-for-the-business lawsuits on their franchising scheme. Another weakness would be the often criticized television advertisements and campaigns that seem to be intended to be funny and outrageous rather than sell their food. Another weakness could be their franchising scheme worldwide where they only allow one franchise holder for a particular country. For example, in China, only one franchise holder owns all the Starbucks stores there. This limits opportunities for other interested franchisers; thus, also limit the full expansion of Starbucks. Opportunities at Starbucks lie in their staff and crew to further develop and grow in their career at the company since a very comprehensive training and development is made available for store managers and staff. Threats come in the form of the existing competitions in the food industry. Problem Areas Advertising With a brand name such as Starbucks, who needs advertisement? Just very recently, Starbucks put on air their television advertisement. Critics say that it is too late for this since a company should start advertising (print and broadcast) when they need it most or when everything is iron hot. From a marketing perspective, this television ad came in late. Still, with a global brand that is popular enough that many think the name itself is enough advertisement, Starbucks do need advertisement. One just needs to look around and see how such immense and successful global brands can still be seen on billboards, television, and magazine. Starbucks advertising campaign continues from word of mouth especially. The logo is enough to persuade patrons and customers to partake of their products. Being the leading retailer and roaster of specialty coffee in the world, Starbucks has been criticized in the past for being very ambitious, expanding throughout the world at a fast speed. But Starbucks has been successful in making a name for itself in record time while achieving a 20% rise in earnings for 2008. Many articles came out written about how and why Starbucks decided to start a television advertisement when they do not really need one. Management of this conglomerate have their  reasons and the prime one is in order to reach across or convince those who have not tried sipping their coffee while lounging in their free WI-FI zone stores to come and see for themselves the difference of being in a Starbucks shop. More reasons are obvious just like what their other competitors would say. For Starbucks, there is no such thing as being late nor is there a set time when to advertise or not. This new ad is not purported to sell but to remind and create more impact to their captured market. Competition In the United Kingdom, Starbucks major rival is Costa, followed by Caffe Nero. The UK coffee shop market is actually being slowly dominated by these three competing brands. Fierce competition aggravated into a bitter fight this year when Starbucks filed a complaint to the Advertising Standards Authority (ASA) that the Costa advertising campaign that says: Starbucks drinkers prefer Costa and Seven out of ten coffee lovers prefer Costa. However, ASA came with a decision that favored Costa, saying that all these claims by the latter were based on blind tasting tests. Coffee is the second largest imported product of the United States and specialty coffee market is approximated to be $11 billion a year in worth. To lure coffee drinkers (and other variants of coffee) from Starbucks, competitors of the same product line have come up with all sorts of gimmicks and come-ons as well trying to make a niche in the coffeehouse industry. In a report written by Georgia Flight (2006), the top five competitors of Starbucks show how each is different from the other and identify some salient points in their competitions with the leading brand. Founded in 1981, Green Mountain Coffee Roasters that originated from Vermont has used the slogan Be Green to portray the kind of coffee they serve. Starting as a small cafe, it has stuck to its use of organic roots and organic coffees. Keep Innovating is the slogan of Coffee Bean Tea Leaf which is headquartered in Los Angeles. It has 400 outlets. The company is famous for the wide choice of coffees and teas and its reputation preceded its brand for its innovation. Furthermore, it has established branches in places/countries where Starbucks is absent like Israel. Costa coffee was founded in 1971 in London. Even with Starbucks abounding in that city, Costa is a lead ahead in India where it has adapted its coffee flavors to suit Indian taste. Their strategy? Head East. Having 120 outlets in the country, Peets of California uses the strategy: Go Upscale. Java connoisseurs love the strength of the taste of its coffee. The special and complicated process of working on the coffee makes the taste unique. Caribou Coffee coffee business based in Minneapolis was founded in 1992. The strategy to Sell a Lifestyle features their cafes and stores in a mountain-lodge-style decoration including the chairs and a fireplace. They have made a deal with some airlines and some other fitness establishments. Starbucks has got itself many competitors, many of which got their inspiration from it. Since the product is a beverage that many would patronize, it is no wonder that Starbucks as well as other related businesses are rising. Marketing: Franchising: Expanding in Africa Putting up a Starbucks coffee bar in South Africa guarantees presence of Starbucks in almost all of the continents in the future. As a gateway to the African continent, the country is convenient path for businesses to expand in the area. Since the first national elections in 1994, government policies have been enacted to encourage foreign investments. Granting a license to a local company or close corporation to operate Starbucks stores in the country would benefit both parties. This would allow transfer of Starbucks System technology that would benefit the employment program of the government through its program Broad Based Black Economic Empowerment Act (BEE). The partnership of Starbucks and a local closed corporation can enjoy the economic incentives given to new foreign investments that are brought into the country. While there will plus and minuses for both the licensor and licensee, they will get benefits from the license agreement (Andover, 55.) However, because of different cultures, Starbucks will have to make adjustments in their marketing and strategies to achieve its growth. Several standards will have to be altered to accommodate the different palate and eating habits of the people. Whatever criteria in its service and product Starbucks has come up, changes have to be made to accommodate the new market. Starbucks has to consider also an important observation made by the franchise sector of South Africa that 90% of South Africas franchise opportunities are based on locally developed concepts which is in contrast to most countries outside the USA where foreign brands trend to dominate the market (Handsenn, 40). This is also true to the restaurant and fast food market where the business Starbucks can be compared. Most food brands (restaurant type) are franchised out in other countries. Recommendations On Advertising Problem Area Starbucks can save their millions by forgetting about putting up television advertisements and commercials. The company is so established that making a commercial now would not have that much impact. Moreover, the company should enjoy its business success by being contented with posters on their stores, occasional promotions and announcements of new products, etc. Business and advertising analysts say that Starbucks can live without such domineering advertisements on television. Actually, they do not need any. On Marketing/Franchising in Africa Problem Area This is also true to the restaurant and fast food market where the business Starbucks can be compared. Most food brands (restaurant type) are franchised out in other countries. Also, the following factors are as important from a prospective franchisees point of view: The advantage of operating under a local brand is that the product has been designed from scratch with the local conditions in mind. Only a professionally managed operation can be relied upon to deliver on the implied promise of franchising. This is considered a threat to Starbucks. With the experience of the local companies developing its market strategies, most likely, Starbucks will have difficulty in guarding its technology. Penetration in the market is also a challenge. Also, the company had encountered problems in its image, paying low price for coffee beans from another African country. Having a  local partner may help to quell the threat and open a huge market. Perhaps it would be wise to brainstorm on these possibilities. If the company wants to grow more and succeed more, then they should review their policies on franchising. Recommendations on Competition Problem Area It is a fact that all people eat in order to survive. However, not all people can afford the same food and luxuries that these businesses offer. While Starbucks is known to cater to class A and B market because of the prices of their products, Caribou Coffee grabs the C and D with a lot lower prices of the almost the same products. McDonalds, being the leader of fast foods and affordable prices, remains to top the market monopoly. People around the world are reported to patronize their products, thanks to the non-stop advertising and maintaining the quality of their food. Dunkin Donuts has a limited list of food, mostly sweet pastries and yes, doughnuts. The taste and type of food offered by this establishment continue to serve as a come on to many customers and a specified market. Starbucks should take seriously the growing number of rivals in the food industry, especially in the same products they are selling. Pricing is a very important aspect to take into consideration. With these hard times, people become practical. If they can have the same taste and quality coffee from another store, why go to Starbucks? Although the company wants to maintain its unique quality brand, it should consider their consumers satisfaction when it comes to expenditures.

The Great Gatsby | The American Dream

The Great Gatsby | The American Dream Compare and Contrast The Great Gatsby with the American Dream. Discuss how Gatsbys extravagances compare to the American Dreams ideals. There is no strict definition of the American Dream though early in the twentieth century and in many ways still today it has become the term which describes an inherent faith in the promise of the new world. As a country, America has no far stretching history to forge and enrich its culture. Instead a nations character was flavoured with hopes and anticipation of the future, of a better life of more opportunity and purpose. People fledged to the Americas to start afresh, to experience modern luxuries and new technology. To become a part of the rat race and exploit the age of capitalism and materialism overall to become rich through ones own means. To realise the great American Dream therefore was an extension of Benjamin Franklins maxim of the perfectibility of man. Franklin was a great emblem of American ideology and a founder of much of its deepest held attitudes and beliefs. Franklin was one of the first self-confessed entrepreneurs and his many written works became great incentives for Americans to become pro-active and to try and be the best one could be. He founded his ideas on the prevailing optimism that with the right motivation and activity anyone could become a solvent, well-respected individual. Perhaps no time in Americas history quite demonstrated the peoples obsessive preoccupation with the American dream than the 1920s. In the post-war period, it became an incredibly affluent country, rapidly industrialising and developing the quality of life. It became a time when gross extravagances were commonplace. The American president Herbert Hoover said in 1925 We will root out poverty and put two cars in every garage. On the surface of it, the nation was thriving with its own successes. People were elated by the possibility of continued happiness through material wealth. However, this atmosphere of striving relentlessly towards the future in the promise of rewards had a bitter flipside. Many authors found the new attitude of American people overly conceited. This idea in particular is explored in metaphor in many of Herman Melvilles works together with Edgar Allan Poe and Nathaniel Hawthorne, but demonstrably so in the novels of Evelyn Waugh, J.D. Salinger and of course, F. Scott Fitzgerald. These authors tried to show that the people of America were changing becoming superficial and self-consumed and misconstruing happiness as wealth and materialism. On the face of it, Fitzgeralds wonderful creation of Jay Gatsby appears a champion of the then climate of profligacy and carefree living. He has as many beautiful shirts to make Daisy swoon and not two motor cars as Hoover would advise, but five. From his mansion in West Egg he holds wild parties every night mixing in the highest social circles. But the grand irony is that of all the characters in the book, Gatsby is perhaps the least inspired or objectively absorbed by the lifestyle he defines. And it is also perhaps precisely this reason that Gatsby is also the most likely to win our affections. As Nick points out he has an exceptional quality that separates him from typical Americans much less than exemplifies them: If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life,an extraordinary gift for hope, a romantic readiness such as I have never found in any other person and which it is not likely I shall ever find again. Gatsbys gift for hope which Nick talks about certainly seems true of Franklins vision but there is a crucial contrast with the American dreams personality of hopefulness and Gatsbys personality and it is this: while Franklin advocated the importance of the individual, the hopefulness that one might successfully improve ones own self and ones own means, Gatsbys greatest hope is to find Daisy and rekindle her love for him. We are endeared to Gatsby because he is the only character who quite clearly values human affection above wealth and recreation. He unlike any of the other characters has a firm belief in the good of humanity. In this way he is set in stark contrast with the narrator Nick who seems a born cynic, passive, sardonic and judgemental of other people though he claims otherwise. Jordans half-baked advances fail to woo him; indeed he seems genuinely disenchanted by the possibility of a loving relationship and finds friendship only in Gatsby. For Nick, Gatsby must seem the only warm, good hearted human being in New York and yet even so, the previous quote shows he is quick to qualify this questioning whether personality is a true reflection of a person or indeed an unbroken series of successful gestures a comment which suggests Nick is hung up by the idea that all human interaction is a faade or an act rather than a true reflection of real feelings. Nick has a severely disillusioned view of 1920s socialite America yet his pessimism is invariably astute proving to be sound by the end of the novel. It is by contrast Gatsbys irrepressible optimism and his rose-tinted sentimental view of the world that is revealed to be mistaken. So The Great Gatsby is a novel which sees a character try and exploit the American Dream to win the love of a woman. Fitzgerald tells us that Gatsby was overwhelmingly aware of the youth and mystery that wealth imprisons and preserves, of the freshness of many clothes and of Daisy, gleaming like silver, safe and proud above the hot struggles of the poor it is this misconstrued impression of wealth as a timeless vessel of hope, as the preserver rather than the destroyer of mystery, which brings about his downfall. In this sense Gatsbys end is not reflective of his means his real end is finding love, his means is to buy it with displays of grandeur and extreme wealth. But such affection by definition cannot be real love and Daisy subsequently cannot give herself over to him with the intensity of feeling he had hoped for. Fitzgeralds novel is saturated in themes of illusion, and deception. The great swathes of noveau riche self-made Americans, success stories of the great American dream, are undermined by a superficiality and emptiness. The characters have founded their wealthy, though vacuously glamorous life-styles by capitalising on an identity which is bereft of morals. Mr. Gatsby himself has become incredibly rich in a short space of time because he absolves himself of moral responsibility and trades in the trafficking of alcohol. And yet his wealth breeds distrust and intolerance, his magnificent parties attract only insincere people who exploit his generosity. Similarly Tom Buchanan cannot count on the fidelity of his wife Daisy because he makes no effort to make sure of his own. In a climate of greed, relationships are no longer based on trust or affection but self-interest. The false, self-fulfilling nature of the relationships forged in the novel is made painfully clear for Nick who notices that only three people turn up to Gatsbys funeral a genuine surprise given his perceived popularity. It is this sense of hypocrisy and discovery of relationships which are feigned through mutual advantage rather than real emotion that brings about Nicks gloomy disillusionment with 1920s society and his realisation that he will never meet anyone who shares Gatsbys sentimentality. Gatsby, the iconic hero of the American Dream, uses it simply as a means to a very different end. He avoids social interaction at his parties, skulking in the inner chambers of his house and his great displays of wealth give him no more pleasure than in their perceived potential to bring Daisy back to him. Gatsby is only dubiously Great. He is flawed because he tries to find belonging in a society bereft of the most fundamental human morals like trust and fidelity. In an idealistic society governed by a striving impetus towards the acquisition of wealth and power, moral fibre begins to break down The impact of the great American dream has only a physical, external effect on Gatsby whereas it has shaped the very consciousnesses of the other characters Tom and Daisy Buchanan, Jordan, Myrtle and Gatsbys corrupt work colleagues all display a fickle self-serving hedonism that echoes the then climate of quick-living, profligacy much more than Gatsbys meticulously planned, romantic endeavour to win back Daisys heart and his nostalgia upon reflections of the past. Gatsby is in reality then, far removed from 1920s American lifestyle, he has simply become extremely good at mimicking its symptoms. It seems then that Gatsby is both the champion and the antithesis of the American Dream. Gatsby invites the glowing optimism of the American Dream to appease his anxiety to earn the love of Daisy. By surrendering to the ideals of a forward-looking, hopeful American life he somehow convinces himself that the unlikely is a very real possibility. However, Gatsbys grand scheme is doomed because wealth and social standing are not qualities which he cares to evince they will not earn him a membership in Americas great society. Gatsby is quite clearly inspired by Franklins autobiography. In chapter 9 Nick discovers a treasured old book of Gatsbys which shares the same assiduous attention to routine and self-discipline in the form of daily schedules. Gatsby buys into Franklins ideals of self-improvement, resolving to practice elocution, poise and how to attain it; read one improving book or magazine per week; and be better to parents.  Such an empty list of instructions towards self-help are listed here with comical irony. What indeed can such qualities give Gatsby that will make him any more accomplished in finding love? Gatsbys great delusion and one of Fitzgeralds most important messages is that the acquisition of material successes does not naturally enrich a person or society spiritually or emotionally. This is played out in Gatsbys attempts at courting Daisy he tries to woo her with his shirts rather than more heartfelt displays of real affection and yet surprisingly the scrolls and plaids in coral and apple green and lavender and faint orange win him just the response he hopes for it makes me sad because Ive never seen such beautiful shirts before. Again the moment is half comical. Throughout the novel Fitzgeralds characters are most genuinely stirred to emotion or touched by the mundane, by materials, extravagances or assortments of fancy shirts. Fitzgeralds America often appears so superficial as to be funny. For instance, characters like Tom and Myrtle are two-dimensional and self-motivated to point of seeming unrealistic, but it is such cartoon-like, narrative extremes that allows Fitzgerald to make his most crucial point which is the severe loss of what are perhaps the real, spiritual qualities of human life in all the excesses of self-seeking capitalism. In the relentless race towards modernisation, traditions, heartfelt beliefs and the spiritual side of human culture is lost in a dead expanse; a valley of ashes. All the while Fitzgerald uses symbolism to represent this decay, like T.S. Eliot in The Wastelands, old fashioned values are lost in an atmosphere of moral corruption , of the tacky and kitsch. Quite wonderfully even God himself has become redundant in Fitzgeralds America, replaced by the watchful eyes of Dr. Eckleburg a huge billboard and the pinnacle of commercialism and spiritual dissemblance. An even more prevalent symbolic theme in the novel is the intensity of heat. Fitzgeralds emphasis on the sun and dazzling brightness is exceptional. It makes up a huge contingent of the narration setting scenes and on many occasions dictating the flow of events. Heat is used much as Camus uses glaring light to imply the burden of truth in Letranger or Shakespeare uses a storm to echo the madness and moral corruption of Lears world. In The Great Gatsby it intensifies the growing discomfort of the characters landscapes. The falseness of the world they inhabit becomes a harsh and oppressive glasshouse, melting well-meaning facades. Heat and sunlight become more and more an aspect of the storyline in the novel climaxing on the day of Gatsbys denouement; the next day was broiling, almost the last, certainly the warmest day of the summer. At the characters final group meeting in the restaurant, the sweltering heat amplifies the feelings of resent and bitterness behind their interactions. Sunlight might then be seen as Fitzgeralds way of projecting natures grip on a humans actions and the impossibility of defying the spirit of the world around you. Perhaps the most crucial distinction between Gatsby and the ideal of the American dream is a temporal one. The American Dream is built upon the anticipation of a more modern, more advanced future. Gatsby does await the future with baited breath but only in the futile expectation that it will one day recreate his memory of the past. Indeed Gatsby lives entirely in the past clinging to the nostalgia of his youth. That he might relive an exquisite moment of love which he still cherishes between himself and Daisy becomes his one motivating objective. But as Nick astutely points out, human elation is invariably short-lived and cannot be recaptured and critically Gatsby misconceives what is possible in Franklins vision of the present. Franklin did not embrace the wonder of the past, or treasure the history of human emotion life was rather a progression continually in flux. It is no surprise that Gatsby is piqued by Nicks refutation of his dream Cant repeat the past? he cried incredulously. Why of course you can! Gatsby clings to the traditions of history. It is implied by his position in West Egg as opposed to East as indeed the Eastern fringe of America was then considered to be the seat of its prosperity and the Western frontier the links to its older heritage. Real evidence of Gatsbys devotion to a dissolving past is his well stocked library, filled with books, which surprise his guests at being Absolutely real have real pages and everything and not made from nice durable cardboard. Books have become empty non-durable objects to the guests at Gatsbys parties, just like themselves who are soulless, lacking content of character, or the oranges and lemons which leave Gatsbys parties via the backdoor in a pyramid of pulpless halves. But Gatsbys reminiscent, uniquely mysterious disposition is best expressed in Nicks fleeting impressions of him: Through all he said, even through his appalling sentimentality, I was reminded of something an elusive rhythm, a fragment of lost words, that I had heard somewhere a long time ago. Nicks language is characteristically vague and whimsically unsure of itself an elusive rhythm, a fragment of lost words, what part of Gatsbys appalling sentimentality he is referring to is an intangible and incomprehensible thing. And that is the point, Gatsbys sentimentality has no solid meaning in the mundane rational of the present he is mysterious and abstract memory of something that is no more. The story of Gatsby is ultimately a tragic one because he cannot bend the careless frivolity of the society around him to the romantic solemnity of his intentions. Affection is an impotent virtue in a fickle misunderstanding world. And the past cannot be brought home to the characters of a social climate which cares only for the future: Oh, you want too much! she cried to Gatsby, I love you nowisnt that enough? I cant help whats past. I did love him oncebut I loved you too. Daisy cannot reconcile Gatsbys need to recapture what is gone. The love Daisys confesses she bears for Gatsby is different forged in the present in her awe of his wealth. Unlike Gatsby, she severs the experiences of the past as moments which are lost forever and have no tangible bearing on the future. Daisy and Toms dilution of guilt, and thoughtless fleeing at the end of the novel is the true psyche of the American dream the self-centred belief that one lives in the present and what has happened in the past is irrelevant They were careless people, Tom and Daisy- they smashed up things and creatures and then retreated back into their money or their vast carelessness or whatever it was that kept them together, and let other people clean up the mess they had made. Gatsby is great because he is unlike the dirty pretty things of modern America. He is simply doomed in the world he finds himself upon because his great longing for real human feeling cannot be reconciled with the real social longing for wealth and status. The Great Gatsby does explore the effect of the American dream upon a national consciousness but with the implication that it is rather a pipe-dream or an empty sentiment. Gatsbys obsession with the green lantern glowing promisingly at the bottom of Daisys garden inspires him with hopes of acquiring her love. But the green light plainly represents the great torch of the Statue of Liberty that greets voyagers off the ships In Manhattans harbour filled with hope and inspired by the promises of America. And the Stature of Liberty in turn is an emblem of freedom and truth the once treasured principles of an American identity. Fitzgeralds novel discounts these principles with this rather touching metaphor: Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded us then, but thats no matter tomorrow we will run faster, stretch out our arms further And one fine morning And so we beat on, boats against the current, borne back ceaselessly into the past. The language is fragmentary because new optimism inspires another thought before the futility of the present becomes a reality. And this language, jumping interminably ahead of itself is indeed Fitzgeralds view of the American character: in the rush to produce a rich and extensive character and history for itself, America lost a lot of the clarity which comes from a slower progression. It became in many respects a nation based entirely on ideologies of hope and optimism and the promise of self-development. But while a nation was wrapped up in these exciting prospects writers such as Fitzgerald pealed back the veil and revealed the inconsistencies in an outlook of liberty tainted by the constraints of greed, capitalism and materialism. Bibliography Fitzgerald, F, Scott, The Great Gatsby, 1989, Penguin, London.

Privatizing the Public Sphere Essay -- Industrialization Fragmentation

Privatizing the Public Sphere The privatization and fragmentation of space in post-industrial urban America is a widespread social problem. As society becomes even more globalized as a result of technological advances, the rampant spread of a privatized public realm is ever-increasing. Public space is needed as a center in which to bring people together to share a common place. It is within public spaces that public life unfolds and without public spaces such as parks, streets, and buildings, the mixing of classes will become increasingly uncommon. Society is made up of two sectors: the private and public, and it is essential that both remain separate entities. However, through the use of fear tactics especially the threat of violent crimes, privatized settings are spreading throughout the public sphere. In this analysis, it is my intent to explore the various tactics being used to impede upon the public sphere. In doing so, I will explore the causal factors that contribute to the increased privatization of urban public life. Historically, the city was an all-encompassing entity. At the dawn of industrialization, large masses of people flocked to the city in hopes of a better economic life for themselves and their families. It was within the city limits, particularly closest to the areas of commerce and exchange that people took up residence, worked, and pursued various social activities. The city served the needs of all its citizens. However, as industrialization moved further along, there was a major shift in urban economics. While many businesses flourished, so did wealth and as this increased, society faced an evolving class system. Three notable classes emerged: the lower/working class, the middle class, and the upper/elite class. While these class divisions grew, a large amount of money was being invested in the creation of public venues. Public institutions were designed to bring education, culture, and in many ways, a sense of community to modern city life. A public park or library was a plac e that people of various classes could come together and share space. However, by the end of the Twentieth century and into the Twenty-First, true public space is becoming almost extinct, as is the middle class. Privatized public space has become the new trend across many American cities. There are many interrelated factors that contribut... ...for the poor into the public realm. The decline of a middle class is affecting the structure of society because cities and public venues were once designed to serve the middle class. However, without such a class, cities are now being designed to service an elite class and it is this class that has the power and control over public life. With the widening division between classes, services to the non-elite members of society will continue to diminish. The importance of public space and life is an important aspect of any given society. Without such spaces, society will continue to be dived among class lines. When a certain group of people hold power and it’s all about power and control, there will always be those that are excluded and denied access to the public sphere. As long as imaginary and irrational fears are instilled into the private lives of the public, society will continue to build fortress around its buildings and to use surveillance cameras outside the doors. Public space is a right to all citizens and due to fear of the unknown; it is diminishing right before our eyes. In this day and age, to be an American means to always be under the watchful eye of another. Privatizing the Public Sphere Essay -- Industrialization Fragmentation Privatizing the Public Sphere The privatization and fragmentation of space in post-industrial urban America is a widespread social problem. As society becomes even more globalized as a result of technological advances, the rampant spread of a privatized public realm is ever-increasing. Public space is needed as a center in which to bring people together to share a common place. It is within public spaces that public life unfolds and without public spaces such as parks, streets, and buildings, the mixing of classes will become increasingly uncommon. Society is made up of two sectors: the private and public, and it is essential that both remain separate entities. However, through the use of fear tactics especially the threat of violent crimes, privatized settings are spreading throughout the public sphere. In this analysis, it is my intent to explore the various tactics being used to impede upon the public sphere. In doing so, I will explore the causal factors that contribute to the increased privatization of urban public life. Historically, the city was an all-encompassing entity. At the dawn of industrialization, large masses of people flocked to the city in hopes of a better economic life for themselves and their families. It was within the city limits, particularly closest to the areas of commerce and exchange that people took up residence, worked, and pursued various social activities. The city served the needs of all its citizens. However, as industrialization moved further along, there was a major shift in urban economics. While many businesses flourished, so did wealth and as this increased, society faced an evolving class system. Three notable classes emerged: the lower/working class, the middle class, and the upper/elite class. While these class divisions grew, a large amount of money was being invested in the creation of public venues. Public institutions were designed to bring education, culture, and in many ways, a sense of community to modern city life. A public park or library was a plac e that people of various classes could come together and share space. However, by the end of the Twentieth century and into the Twenty-First, true public space is becoming almost extinct, as is the middle class. Privatized public space has become the new trend across many American cities. There are many interrelated factors that contribut... ...for the poor into the public realm. The decline of a middle class is affecting the structure of society because cities and public venues were once designed to serve the middle class. However, without such a class, cities are now being designed to service an elite class and it is this class that has the power and control over public life. With the widening division between classes, services to the non-elite members of society will continue to diminish. The importance of public space and life is an important aspect of any given society. Without such spaces, society will continue to be dived among class lines. When a certain group of people hold power and it’s all about power and control, there will always be those that are excluded and denied access to the public sphere. As long as imaginary and irrational fears are instilled into the private lives of the public, society will continue to build fortress around its buildings and to use surveillance cameras outside the doors. Public space is a right to all citizens and due to fear of the unknown; it is diminishing right before our eyes. In this day and age, to be an American means to always be under the watchful eye of another.

The Hypocrisy Of Diversity Essay -- essays research papers

'Diversity'. It's everywhere you look these days. When you switch on your TV set, you open up a newspaper, or you just look out your window - it's there. It seems everybody has a lot to say about diversity, but what does it mean, what does it really mean? And what does the future hold for a racially 'diverse' America? Well.. let's look at the fine people who are pushing for the 'diversity' line. Who's opening the borders to hordes of illegal aliens in order to 'diversify' the racial makeup of the United States and allowing these criminals to collect welfare and vote? Who's saying we should have to make way for Blacks and Mexicans in our own society, forcing us to change our ways, our culture, in order to accommodate these people, and their cultures. Who is saying that we should bring these Negroes and Mestizoes into predominantly White places and institutions, and we should have to be 'tolerant' and 'sensitive' to the cultural and racial attitudes of these people. Isn't it mainly the left that's saying we should have to accept more 'diversity', that we should have to change our ways and become more 'sensitive' towards these people when we are dealing with them? Isn't it mainly these leftists, the Marxist-Communists, the professional class- and race-warfare artists, that are always crying out about the 'oppression' of the Negro and the Mestizo, and how we need to help these people by giving them free healthcare, free welfare, free houses. Just last year that proud moral example, that wonderful honest man who's word was his bond, that embodiment of patriotic Americanism, president Bill Clinton stated proudly to a cheering audience that "by 2050, Whites will be a minority in the United States". Yes, it's mainly the left, but most Republicans are not much better as they do a fairly good job of sitting back and watching it happen, since they know that it drives down the cost of labor to have a such a large unskilled population. But really, what kind of benefits do 'diversity' and 'multiculturalism' bring to our society and to the average Joe White guy. After all, it's not at all necessary to bring people from other races and from other cultures to our country just for the sake of having them here, and it's not necessary for us to have to bend our customs, culture and values in order to accomodate these people. This is really only a new trend, I mean... ...could live in a free society with rights above those of the Government. We need your help to awaken more people, to snap them out of this idiotic idea that this 'diversity' is good for our society. We need your help by lobbying your congressmen to restrict border controls, to restrict the rights of illegal aliens, and to abolish this trend for a mongrelized 'diverse' society. We need your help and we need the help of other independently-minded Nordic Aryans like you in stopping 'diversity' from destroying our society and re-establishing America as the home of the American Dream and the land of prosperity and success. We need this help because if we're going to make America a great place to live in twenty or thirty years time, and not the next South Africa, we're going to have to awaken as many people as we can into taking a stand and fighting as well. It's not enough just to say "you know, I agree with what you're saying", you have to say "I agree with what you're saying, and I'm willing to fight to make it happen". To merely believe is not enough, you must have the will to fight, and to fight hard to make this change which will decide the future of our nation.

Consent forms

Although many people may think that signing a consent form is crazy, but there are many different think that people may hear about signing consent forms such as; you have to pay for the form, there are a lot of questions on the form, and they are not real at all. The real question we should all ask ourselves is that.Should informed consent be limited in certain situation? I'm about to give you some good reasons why we should sign consent forms at the doctor's office and the hospital. For example, while reading he book about Henrietta Lacks gave me a different outlook on what really goes on in the doctor's office and the hospital, and we all need to watch out and read everything that we get from the hospital and doctors.Now if Henrietta got consent form she would have read that paper before she signed it and then the doctor's would have never took her cells Just to run some test on them without her knowing, and that is where the consent form comes in at. As though many of us do not re ad everything that is on that form and the entire only thing that we do see on the paper is ignature and date, but we really need to read the whole thing before we go and sign a form and we have no idea what they will do without cells Just like Henrietta.One of the quotas that stand out to me in â€Å"Transparency: informed consent in primary care (Hoard Brody)†, and I feel that this quote was a good one because it gets right to the point about signing consent forms: Physicians may also view informed consent as an empty charade, since they are confident in their abilities to manipulate consent by how they discuss or divulge information (Brody par 4). While reading this quote had e thinking about a lot of thing that we may not know about these consent forms because our doctors do not really tells us about them, yet the only thing they do is give it to us so that we can read it and sign the paper.However many of us may have a lot of questions that about signing a consent form a t the doctor's office and we may not think that it is very important to sign and most of us do not want to sign that paper and they doctors may do something to you cells, and you did not sign that paper the only person that you can be upset with is yourself because you did not ead that consent form all of the way, but the one that you was ready to do is not sign that paper and Just walk out the doctor's office.Another quote that I thought that Howard Brody wrote about in his article was: Some positive side-effects of this might be more focus on good diagnostic and therapeutic decision making on the physician's part, since it will be understood that the patient will be made aware of what the physician's reasoning process has been like, and better documentation of management decisions in the patient record (Brody middle of par 18). The speed of edical research together with drug companies race to create products has overtaken the system designed to keep people safe (Robert Davis par 2 ).While reading this quote from â€Å"U. S. : Human Medical Test Lack Oversight (Robert Davis)†, I feel that we should get a better understanding of the medical, and consent forms because if we don't read and understand something then we will signing something tor someone to take without us knowing. In conclusion many people may not understand why we should sign a consent form Just in the case something may happen to us while we are at the doctor's office or in the hospital.While reading these articles and the Henrietta Lacks book made me realize that signing a consent form is important because you do not give the doctors the rights to take anything from you that they did not ask for, but back in the day they could Just take anything that didn't belong to them; however, now you have to ask that patience if you can, but most of the time they will say no.

Learning by Doint Essay

Your state’s statute that defines what is considered to be a public record that must be made available to the public upon request. Public Records are documents, papers, letters, maps, books, tapes, photographs and computer-based or generated information. Access to public records is available to both local nonresidential individuals of Georgia. Residents of Georgia have the right to Public records under the Georgia Open Records Act. Nonresidents of Georgia have the right to public records under the instruction of the Attorney General. Under the Open Records Acts, Georgia mandated Every state department, agency, board, bureau, commission, public corporation, authority, county, municipal corporation, school district and other political subdivision, department, agency, board, bureau, commission, authority and similar body of each county, municipal corporation or other political subdivision of the state; city, county, regional or other authority established pursuant to state law; and non-profit organizations that receive more than one-third of their funds from a direct allocation of state funds from the governing authority of an agency. The archives Georgia state’s statue define a public record that should be made available to public upon request are Court Records, Criminal Records, Birth Records, Death Records, Marriage Records, Divorce Records, and Genealogy records. Government meetings, election results, crime statistics, home deeds, annual tax on homes and vehicles, and food service inspections are open to the public as well. (Baker, 2008) The pre-World War I opinion by the U. S. Supreme Court holding, on re-argument, that a federal income tax was unconstitutional. Prior to World War I the United Stated had few taxes. The government was supported by internal taxes. The U. S. Supreme Court decided that the income tax was unconstitutional because it was not apportioned among the states in conformity with the Constitution. Protesters were in favor of the decision. (Siegal) The federal statute authorizing the U. S. Secretary of Transportation to make payments to states for the value of materials stockpiled near federal highway construction projects in conformity with the project specifications. The federal governments provides the state with funding for projects such as highway reconstruction. No funding is given unless the secretary follows up with inspections. There are several administrations that aid in the department of transportation such as Federal Aviation Administration (FAA , Federal Highway Administration (FHWA), Federal Motor Carrier Safety, Administration (FMCSA), Federal Railroad Administration (FRA), Federal Transit Administration (FTA), Maritime Administration (MARAD), National Highway Traffic Safety, Administration (NHTSA), Office of Inspector General (OIG) , Office of the Secretary of Transportation (OST), Pipeline and Hazardous Materials Safety Administration (PHMSA), Research and Innovative Technology Administration (RITA), Saint Lawrence Seaway Development Corporation (SLSDC) and the Surface Transportation Board. The federal joint regulation of the U. S. Fish & Wildlife Service, Department of the Interior, National Oceanic and Atmospheric Administration, and Department of Commerce, identifying the factors for listing, delisting, or reclassifying endangered species. The federal joint regulation of the U. S.  Fish & Wildlife Service, Department of the Interior, National Oceanic and Atmospheric Administration, and Department of Commerce, identifying the factors for listing, delisting, or reclassifying endangered species provides a list of endangered species or are in danger or becoming endangered. Issues that are addressed are the present he present or threatened destruction, modification, or curtailment of its habitat or range, over utilization for commercial, recreational, scientific, or educational purposes, disease or predation, the inadequacy of existing regulatory mechanisms and other natural or manmade factors affecting its continued existence. Plans to protect natural resources are tackled. Recovery and protections plans are also addressed. The department of commerce promotes economic growth. The department focus on the creation of jobs and the enhancement of living standards. Your state’s administrative regulations specifying the licensure process for real estate agents. The Georgia real estate and commission boards determine the regulations for the licensure process for real estate agents. There job is to ensure the housing market is fair and honest. Background checks are performed and successful completion of education is required. There is also a real estate test to be taken before an individual can practice. Georgia also has real estates schools. The local ordinance in your municipality governing noise. There are several cities which have laws prohibiting noise above a certain level. In the state of Georgia, it unlawful for any person to make, continue or cause to be made or continued any loud or excessive noise which unreasonably interferes with the comfort, response, health and safety of others within the jurisdiction of the city. For example, the younger generation install systems in their vehicles which allows their vehicles to play music really loud. The music is so loud it causes other vehicles to feel the vibration. This excessive noise is a violation of the Georgia noise ordinance. The noise ordinance does not only pertain to music in a vehicle, it pertains to a television, pets that make noise, machinery, and emergency signaling devices. The most recent opinion of your state’s highest appeals court describing the extent to which the state constitution requires that the power of eminent domain be exercised only for a public use. Recently, Augusta, Georgia, did some reconstruction with the roads on Mike Padgent High way due to so many deaths. The deaths were caused by the accidents on the highway because there is no turning lane. The only solution was to widen the highways and make a turning lane. In order to do so, land must be purchase from the homeowners and used to extend the highway. The state was in favor of this opinion because is would save so many life on †Death Highway. † A recent federal trial court decision in your federal district describing the standard for summary judgment in federal court. Barnes vs. Zaccari is a very significant court case which lead to setting a standard for summary judgment is federal court. The Barnes VS. Zaccari case The president of Valdosta State University, Ronald Zaccari expelled Thomas Hayden Barnes for exemplifying a clear and present danger to other students on campus. Barnes sued Zaccari in the federal courts because he did not receive a warning before he was withdrawn from school. Barns won the his case against Zaccari. The case describe the violation of the due process clause which claims that Barnes was due notice on the charges against him. Ley, 2012) A law-review article published within the past five (5) years about libel law and political campaign advertisements. It never fails during campaign season, there are always political advertisement with candidates bashing their opponents. Political parties compete against their parties make statements about what their opponent stands for. The advertisements are used to expose individuals to the U. S. citizens in hopes to gain votes. There are certain statements that are on the verge of defamation. Defamation is providing false information that can be proven false on an individual that harms that person’s reputation. Opinions which express negativity on someone is also protected by the first amendment.